1. Subject: Formal Enquiry Regarding Compensation for Services Rendered – Bogart Man x Mamelodi Sundowns FC Partnership
To: Mamelodi Sundowns Football Club
Attn: Yogesh Singh and Thabo Phiri
Date: 01 July 2025
Dear Mamelodi Sundowns FC Team,
We trust this message finds you well.
Bogart Man is writing to formally raise an enquiry regarding outstanding matters related to our recently concluded agreement with Mamelodi Sundowns Football Club, in which Bogart Man was designated as the Official Stylist Partner of the club.
As per the terms of our agreement, Bogart Man was granted exclusive category rights, full access to the club’s IP for promotional use, and was entitled to a wide array of collaborative, branding, media, and promotional opportunities throughout the duration of the partnership. In good faith and full commitment to our role, we proceeded to provide extensive creative and production services as outlined below—all of which were delivered, approved, and utilized by Mamelodi Sundowns FC:
List of Services Rendered by Bogart Man (Delivered and Approved by MSFC):
- Production Creative Direction – R500,000
- Art Direction – R300,000
- Logo Design and Joint Branding – R400,000
- Vector Artworks and Typography – R650,000
- Product Design and Re-Branding – R600,000
- Production Plan Per Style – R300,000
- Production Samples – R700,000
- Team Administration (including over 200 emails, 150+ calls, 20+ meetings, 270 units) – R300,000
- Travel Team (Time x Distance x Energy x Resources) – R400,000
Total Value of Services Rendered: R4,150,000
All items above are substantiated through dated communication via email and WhatsApp, as well as confirmed approvals from designated representatives of the Club.
Given the depth of this collaboration, Bogart Man was under the clear understanding that these services formed part of the agreed partnership benefits and deliverables to be compensated for, or otherwise credited through tangible reciprocal value and platform visibility as per the partnership terms.
To date, however, we have not received any formal compensation or written acknowledgment of value from Mamelodi Sundowns FC for the extensive services and work completed—despite the successful usage of said services across the Club’s brand identity and communications.
This situation is not only commercially untenable but also risks damaging the integrity of what was intended to be a strategic and mutually beneficial collaboration between two reputable South African brands.
We therefore respectfully request that Mamelodi Sundowns FC:
- Provide formal confirmation of receipt and usage of all deliverables as outlined.
- Confirm the Club’s intended compensation approach or resolution in light of the above value provided.
- Engage with us within 7 days of receipt of this correspondence to agree on a fair and prompt compensation settlement to avoid escalation.
Should this matter remain unresolved, we will have no option but to pursue further legal recourse to ensure Bogart Man’s intellectual, creative, and financial contributions are duly compensated.
Please note that this correspondence is accompanied by verified documentation and communication trails as supporting evidence.
We remain open to dialogue and resolution and trust that this matter can be addressed professionally and swiftly.
Sincerely,
Eli Saig
Founder and CEO
Bogart Man
2. The Main Reasons for the Enquiry and request for compensation.
After 6 months of working on the Mamelodi Sundowns Project as the Official Stylist Partner, we at Bogart Man were told that the deal is over without any explanation or compensation.
A few months later, we saw all our ideas and Intellectual property on social media and TV, fully implemented by Mamelodi Sundowns. This is unfair and unprofessional behaviour from such a big brand. Below is some evidence of our claim:
3. Video Screenshot of The "Sundowns Bogart" WhatsApp Group.
4. Pictures of the Bogart Team in Action
